#Love


The social media impact on reality


An idea and concept by √isualpaco


#Love is an interactive kinetic sculpture.
It beats the wall at any new real-time metamessage containing the hashtag #love, posted on the social network Twitter.

The hammer clock hand moves circularly and clockwise scanning seconds.

Onlookers in the exhibition space twitting via smartphone or people worldwide connected to the online social network type new messages containing the chosen keyword. Thus the sculpture smashes the wall stroking a circular groove of damage. With the passage of undefined time and thanks to the networked fitness of people discussing online and using the specific keyword, the circular fragment of the wall falls down, opening the view and the passage through the outside space. #Love can be hanged, afterwards, on the next wall to break down new openings by #love.

The complex networks era shows the mutation in the participation to social life and to collective development through virtual mediated networks that deeply impact reality. A new cognitive experience developing through virtual media acts in the real dimension overcoming hierarchical structures and recalling a new orality.

The recent “Arab Spring” or the worldwide movement of the “Indignados” are placid examples of the potential of reality embodied inside the fitness of social virtual networks. The brief and oral typed metamessages through smartphones and mobile technologies allow people to organize their social participation and actions to demolish dictatorships and to strike macrosystems that reveal their weakness, from economics to politics.

The tactility of digital media shows its touch as a big active wave of people with their minds interconnected through immersive telecommunication technologies.

The virtual effects of electricity and “digitality” become real opening spaces to new perspectives. Symbols of certainty and security, one for all the boundary of the wall, are mined and attempted by the rhythm, the fitness, and the beats of social networks becoming actual destructive hit.

#Love is a robot that attempts to break down the borders of the hosting exhibition spaces creating the possibility for art to get out from closed spaces. A noisy beating call to escape art system boundaries towards participated art in the public space.

The connective intelligence of a primordial new generation of net citizens begins stroking circles on the wall to open passages...